WhatsApp marketing · Ads, automation and broadcasts

WhatsApp marketing that turns chats into customers

Kalpyx sets up and runs WhatsApp marketing for businesses and brands, including click-to-WhatsApp ads, instant auto-replies, lead follow-up and broadcast campaigns on the official WhatsApp Business Platform. Most Indian customers would rather send a WhatsApp message than fill in a form, so we make that chat the fastest way to buy from you.

Official WhatsApp Business PlatformWorks with your adsYour number, your data

Why enquiries die on WhatsApp

Most businesses already get WhatsApp messages from ads, Instagram and Google. Many of them are lost: replies come hours later, nobody follows up, and there is no record of who asked what. The ad did its job; the chat dropped the lead.

  • Slow first replies, especially outside working hours
  • No follow-up after the first conversation
  • Enquiries spread across personal phones
  • No way to message past customers again

What our WhatsApp marketing includes

Click-to-WhatsApp ads

Facebook and Instagram ads that open a chat with you, planned and run by our Meta ads team, with creatives made in-house.

Instant replies and simple flows

An automatic first reply in seconds, a short menu or a few questions to qualify the lead, and a hand-off to your team for the real conversation.

Lead follow-up

Reminders and follow-up messages for people who went quiet, so fewer enquiries are forgotten.

Broadcasts and campaigns

Offers, launches and updates sent to customers who opted in, with messages written to get replies, not blocks.

For online stores

Order updates, abandoned-cart reminders and repeat-purchase messages connected to your Shopify store.

Setup on the official platform

We set up the WhatsApp Business Platform through an official provider, with your number, your business profile and your message templates approved.

How we work

  1. Audit. How enquiries arrive today, how fast you reply and what gets lost.
  2. Plan. The flows, messages and campaigns that fit your business.
  3. Set up. Number, platform, templates, auto-replies and tracking.
  4. Run and improve. Ads, follow-ups and broadcasts, reviewed every week.

Who this is for

Service and local businesses, professionals taking bookings, and D2C brands that want more of their ads and enquiries to turn into customers. It works best alongside Meta ads and a landing page for people who prefer to read before they chat.

Our promises: your number, your contacts and your data stay yours. No spam, no bought lists. A clear report every month.

How we work

Nothing goes live without your yes

Six steps every month. You approve each one before the next starts.

  1. 01Brief
  2. 02Plan
  3. 03Script & look
  4. 04Create
  5. 05Launch
  6. 06Report & grow
FAQ

Frequently asked questions

What is click-to-WhatsApp advertising?

It is a Facebook or Instagram ad that opens a WhatsApp chat with your business instead of a website. It usually brings more enquiries than a form, because people can ask a question straight away. We run these ads and set up the replies they lead to.

Do I need the WhatsApp Business API?

For one person replying to a few chats a day, the free WhatsApp Business app is enough. For automated replies, several team members on one number, broadcasts to customers who opted in, or linking chats to your CRM or store, you need the WhatsApp Business Platform (often called the API), which we set up through an official provider.

How much does WhatsApp marketing cost?

There are three parts. Meta charges for certain message types, such as marketing templates, and these rates change from time to time. Platform providers charge a monthly fee. Our fee covers setup, flows and running campaigns. We share current rates when we plan, so there are no surprises.

Can you send messages to any number?

No. WhatsApp only allows marketing messages to people who have agreed to hear from you. We help you collect that consent properly. Buying number lists and blasting them gets numbers banned.

Will this work for my type of business?

It works especially well for service and local businesses that get enquiries, professionals who take bookings, and D2C brands that want abandoned-cart reminders, order updates and repeat purchases.

Free growth audit

Get a free growth audit of your business

A 10-minute video review of your Instagram, ads and website, with 3 fixes you can make this week. Free, and yours to keep whether or not you hire us.

Get your free audit

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