What usually holds real estate businesses back online
Buying property is a slow, high-value decision. Most real estate marketing is built for the opposite: a quick burst of ads, a flood of form fills and a sales team calling numbers that never pick up.
- Ads that look like every other project: the same render, the same "luxury living" line, no location or price range.
- Enquiries that wait hours for a call back, by which time the buyer has spoken to three other projects.
- No video that shows the location, the layout or the people behind the project.
- No clear way to tell which campaigns bring serious buyers and which bring only phone numbers.
What we do for real estate businesses
Real estate marketing needs two things to work together: content that helps a buyer understand the project before a site visit, and a sales process that responds while interest is still warm. We make the first and set up the systems for the second, so your sales team spends its time on people who are ready to talk.
Project and walkthrough videos
Video production for walkthroughs, location guides, builder introductions and podcast-style explainers. Your site team films with our shot list, creators present, and AI is used only for mood and lifestyle shots that are clearly not the actual property.
UGC-style ads
UGC ads where a presenter talks through the project the way a buyer wants it explained: location, configuration, price range and possession timeline. In English, Hindi or Hinglish.
Meta ads for leads
Meta ads with instant forms, click-to-WhatsApp and landing page campaigns, tested side by side so you can see which brings serious buyers in your market. Ads stay clear and accurate, with no promises of returns or price appreciation.
Google ads for people already searching
Google ads for searches like "3 BHK in" your locality or "ready to move flats near" a landmark, plus YouTube ads for project films and walkthroughs.
WhatsApp follow-up
WhatsApp marketing gives every enquiry an instant reply with the brochure and location pin, asks a couple of qualifying questions and hands the chat to your sales team. People who go quiet get a polite follow-up instead of being forgotten.
Landing pages and local search
Landing pages for each project with RERA details, floor plans and one clear way to enquire. Each page carries what buyers compare: carpet area, possession date, amenities and connectivity. We also handle local SEO so your office or sales gallery shows up on Google Maps.
Work from our team
Two real estate videos made by our team:
- Catalyst Interio: a podcast-style ad for an interiors and real estate business.
- A real estate UGC-style ad: a presenter-led ad that explains a property in a buyer's language.
Both show formats that suit property without a film crew on site: a conversation that explains the thinking behind a space, and a presenter speaking to camera the way a friend would. You can watch both on the work page.
What to expect in the first 90 days
- Audit and set-up. We review your current ads, lead sources, response times and project pages, then set up tracking, WhatsApp replies and a landing page for your priority project.
- Content and launch. Scripts and shot lists go to your team, videos and UGC ads are edited, and campaigns go live with several approaches tested side by side. Your team approves every script and edit before anything is published.
- Refine with your sales team. We compare lead sources against feedback from the people making the calls, move budget towards the campaigns that bring serious buyers, and plan the next quarter's content.
Our promises: you own every account, lead list and video. No markup on your ad spend. A clear report every month. No lock-in after the first 3 months.