Why Google ads waste money for most businesses
Google will happily spend your budget. Without careful setup, a big share of it goes to searches that were never going to buy: wrong locations, job seekers, people looking for something free or a competitor's name. Add broken conversion tracking and the campaign "optimises" towards the wrong thing.
- Broad keywords with no negative keyword list
- Ads sending traffic to the home page instead of a focused landing page
- Conversions counted twice, or not at all
- No one connecting search terms to actual leads and sales
What our Google and YouTube ads management includes
1. Account and tracking audit
We check your Google Ads account, Google Analytics 4, Google Tag Manager and conversion actions. Leads, calls, WhatsApp clicks and purchases get tracked properly before we spend more.
2. Keyword and search intent research
We find the searches that signal buying intent for your business, group them tightly, and build a negative keyword list from day one.
3. Search, Shopping and Performance Max campaigns
Search campaigns for services and high-intent products. Shopping and Performance Max for online stores with a clean product feed. Each campaign has one clear goal.
4. YouTube and video ads
In-stream, Shorts and demand-gen campaigns, with video ads made by our team. We cut several hooks for each ad so testing never stops.
5. Landing pages that match the ad
If people click and leave, the page is often the problem. Our landing page team builds focused pages for your best campaigns.
6. Reporting that talks about money
A weekly update on WhatsApp and a monthly report with spend, leads or sales, cost per result and the search terms that are working.
How we work
- Audit. Account, tracking, keywords and landing pages.
- Plan. Campaign structure, budget split and what we will test first.
- Launch. Campaigns, ads and tracking checked end to end.
- Optimise weekly. Search terms, bids, ads and pages, based on real leads and sales.
Who this is for
Google ads work best for businesses that people already search for: service businesses, local businesses, professionals and online stores with products people look up by name or problem. If almost nobody searches for what you sell yet, we will usually suggest starting with Meta ads and video to build demand first.
Our promises: you own every account and file. No markup on your ad spend. A clear report every month. No lock-in after the first 3 months.
