Industries · Education & coaching

Reach more students, and turn their questions into enrolments

Kalpyx helps coaching institutes, edtech apps, course creators and language-learning brands reach students and parents online. We make teaching-led videos and ads, run Meta, Google and YouTube campaigns around your admission seasons, and set up WhatsApp so every question about fees, batches or demo classes gets a quick reply.

Teaching-led contentEnquiries answered on WhatsAppYou own every account

What usually holds education and coaching businesses back online

Students and parents research for weeks before they pay a fee. Many institutes show up only in the final rush, with a poster ad and a phone number, and miss the months when the decision was actually being made.

  • Ads that list courses and fees but never show anyone teaching.
  • Questions about fees and batch timings that wait too long for a reply.
  • Social media that goes quiet between admission seasons.
  • Course pages that skip the basics: syllabus, schedule, online or offline, fees and how to join a demo class.

What we do for education and coaching

Education is bought on trust. Students and parents want to see how you teach, hear from the people teaching, and get quick, clear answers about fees and timings. Everything we do is built around those three things, and timed to your admission calendar rather than run at the same pace all year.

Teaching-led video

Video production for short lessons, faculty introductions, exam tips and course explainers. Your teachers record on a phone using our scripts and shot list, and we edit for reels, YouTube and ads. A teacher explaining one concept clearly on camera shows students what your classes are like before they visit. For apps, we also make AI video ads and screen-led product videos.

Social media all year

Social media management on Instagram, YouTube and Facebook, with a steady calendar of useful content, so students already know your teaching when admissions open. Off-season content keeps you in front of students who are not ready to enrol yet, so each season does not start from zero.

Meta ads for enquiries and demo classes

Meta ads for demo class sign-ups, webinar registrations and click-to-WhatsApp enquiries, with new creatives tested every week through the season. We write separate ads for students and for parents, because they ask different questions.

Google and YouTube ads

Google ads for people searching for a course, an exam or coaching in their city, and YouTube ads that put a sample lesson in front of the right students. For edtech apps and online courses, we also run campaigns built for app installs and course sales.

WhatsApp for enquiries and reminders

WhatsApp marketing with instant replies on fees, batches and timings, demo class reminders, and broadcasts to students and parents who opted in.

Course pages and local search

Landing pages for each course or batch, answering what students compare before they enquire: syllabus, schedule, mode, fees and faculty. We also handle local SEO so your centre shows up on Google Maps when families nearby search.

Work from our team

  • Speak Learn: a product ad our team made for a language-learning app.

It sits alongside our brand commercials and UGC-style ads, so you can see the range of formats we make for an app, a course or an institute. You can watch it, along with our other videos, on the work page.

What to expect in the first 90 days

  1. Audit and calendar. We review your current ads, enquiries, social pages and course pages, and map the year around your batch and admission dates.
  2. Content and campaigns. Faculty videos and ads are scripted, recorded and edited, with a simple recording guide so filming fits around classes. Campaigns for demo classes and enquiries go live, with WhatsApp replies in place before the first lead arrives.
  3. Learn and adjust. Using what your counsellors tell us, we compare which courses, ads and messages bring enquiries that turn into enrolments, then shift budget and content towards them.

Our promises: you own every account, file and video. No markup on your ad spend. No result claims you cannot back up. A clear report every month. No lock-in after the first 3 months.

Our work

Work from our team

Commercials, product ads, UGC-style ads and films produced by our team. Tap any video to watch it in full.

Results from work by the Kalpyx team across YouTube and Instagram.See all work
How we work

Nothing goes live without your yes

Six steps every month. You approve each one before the next starts.

  1. 01Brief
  2. 02Plan
  3. 03Script & look
  4. 04Create
  5. 05Launch
  6. 06Report & grow
FAQ

Frequently asked questions

When should a coaching institute start advertising for a new batch?

Well before admissions open. Students and parents compare options for weeks, so we start content and remarketing ahead of the season and raise ad budgets as enrolment dates come closer. We plan the calendar with you around your batch dates.

Can our faculty make the videos themselves?

Yes, and they are often the best people to be on camera. We write the scripts and a shot list, your teachers record on a phone, and we edit. Creators and AI can fill gaps where a teacher is not available.

Do you run ads for apps and online courses?

Yes. We run Meta, Google and YouTube campaigns for app installs, course sales and free demo class or webinar sign-ups, with a landing page built for each offer.

Can you advertise our results, toppers and selections?

Only the ones you can back up. Advertising rules in India expect claims about results, ranks, selections and placements to be true and supported by evidence, and student names or photos should be used only with consent. We feature the results you can prove and keep the rest of the message about your teaching.

Will this work for a language-learning app or a small online course?

Yes. Short product ads, lesson clips and creator videos suit apps and courses well. Our team made a product ad for Speak Learn, a language-learning app, which you can watch on our work page.

Free growth audit

Get a free growth audit of your business

A 10-minute video review of your Instagram, ads and website, with 3 fixes you can make this week. Free, and yours to keep whether or not you hire us.

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