Landing page design · Conversion rate optimisation

Landing pages that turn ad clicks into leads and sales

Kalpyx designs and builds fast landing pages for your ads, and improves the pages you already have so more visitors become enquiries, bookings or orders. That work is called conversion rate optimisation (CRO). Because we also run ads, every page is built around one offer, one audience and one action, and we test it with real traffic.

Mobile-first, fast pagesBuilt for your adsTracking set up

Why good ads still lose money

Most ad budgets are wasted after the click. People land on a slow page, can't tell what the offer is, find no proof, and leave. The ad got the click; the page lost the customer.

  • The page takes too long to load on a phone
  • The headline doesn't match the ad people just saw
  • There's no clear price, offer or next step
  • The form asks for too much, or the WhatsApp button is hard to find

What we build and improve

Landing pages for ads

One page per offer, written to match your ad: a clear headline, the offer, proof, answers to common objections and a single action. Built mobile-first and fast.

Lead and booking pages

For service businesses and professionals: short forms, click-to-call and click-to-WhatsApp, and a thank-you page that sets the next step.

Product and offer pages for online stores

For D2C brands on Shopify: product pages, bundles and offer pages that answer questions before people ask, with trust signals near the buy button.

Conversion audits

A page-by-page review of where visitors drop off, with a list of fixes ranked by impact. We fix the biggest ones first.

Testing

When there is enough traffic, we test headlines, offers, layouts and forms against each other, and keep what wins.

Tracking

Google Analytics 4, Meta pixel and Conversions API, and Google Ads conversions set up, so every change can be measured.

How we work

  1. Audit. Your ads, pages, speed and tracking.
  2. Plan. The offer, the message and the page structure.
  3. Build. Design, copy and development, checked on real phones.
  4. Measure and improve. Leads or sales per visitor, tracked from day one.

Who this is for

Businesses already spending on Meta ads or Google ads whose pages are not converting, and businesses launching a new offer who need a page ready before the ads go live. For a full website, see website development.

Our promises: you own the page, the copy and the files. A clear report on results. No lock-in.

What you get

A store designed for phone shoppers

Websites

Stores built for phone shoppers

Most of your visitors arrive from Instagram on a phone. We build fast, mobile-first websites and Shopify stores with product pages that turn that traffic into orders.

  • Shopify and custom websites
  • Fast on mobile, SEO-ready
  • Razorpay, COD and WhatsApp built in
  • Tracking for ads set up from day one

Concept design. Live client sites will be shown here as they launch.

Websites and Shopify
How we work

Nothing goes live without your yes

Six steps every month. You approve each one before the next starts.

  1. 01Brief
  2. 02Plan
  3. 03Script & look
  4. 04Create
  5. 05Launch
  6. 06Report & grow
FAQ

Frequently asked questions

What is a landing page?

A landing page is a single page built for one offer and one action, such as booking a call, sending a WhatsApp message or buying a product. Unlike a home page, it has no distractions, which is why ads usually perform better when they send people to one.

What is conversion rate optimisation (CRO)?

CRO means changing a page, its headline, offer, proof, form or layout, so that a higher share of visitors take the action you want. It makes the traffic you already pay for bring more results.

Can you improve my existing website instead of building a new page?

Yes. We often start with an audit of your current pages and fix the biggest problems first, such as slow loading on phones, an unclear offer, weak proof or a long form.

Which platform do you build on?

It depends on your site. We build on Shopify for online stores, and as fast standalone pages or on your existing website for service businesses. You own the page and its content.

How do you know a change worked?

We set up tracking before we change anything, then compare leads or sales per visitor before and after, or run an A/B test when there is enough traffic.

Do landing pages help SEO?

Pages built for ads are focused on converting, not ranking. For search traffic we build fuller pages as part of our SEO and AI search work.

Free growth audit

Get a free growth audit of your business

A 10-minute video review of your Instagram, ads and website, with 3 fixes you can make this week. Free, and yours to keep whether or not you hire us.

Get your free audit

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