Industries · D2C & e-commerce

More orders for your D2C brand, from fresh creatives and a store that converts

Kalpyx grows D2C and e-commerce brands online with one team for ad creatives, Meta and Google ads, Shopify and WhatsApp. We make new video, UGC and AI ads every month, run them against your real sales numbers and fix the store pages that lose orders. You keep ownership of every account and file.

Creatives made in-houseNo markup on ad spendYou own every account

What usually holds D2C brands back online

Most D2C brands do not have a traffic problem so much as a creative and conversion problem. The same handful of ads run for months, the product page is slow on a phone, and people who added to cart never hear from the brand again.

  • Ad creatives get old and costs creep up, but nobody is making new ones fast enough.
  • Tracking is patchy, so Meta and Google optimise on the wrong signals.
  • Product pages skip what Indian buyers want to know: delivery time, COD, returns and real photos.
  • First-time buyers are never brought back for a second order.

What we do for D2C brands

One team handles the creatives, the ads, the store and the follow-up, so nothing waits on a hand-off between agencies. When an ad stops working, the people who made it are the ones looking at the numbers, and the next batch is already being written.

Ad creatives every month

Video ads, UGC ads and AI video ads, written for Indian buyers in English, Hindi or Hinglish. Footage comes from creators, from your team using our shot list, or from AI, so there is no studio day to plan around. Each ad is cut with several hooks, so testing never runs dry.

Meta ads that create demand

Meta ads on Facebook and Instagram, with new creatives tested every week, catalogue ads for brands with many SKUs, and a COD versus prepaid approach that suits your margins. Reports talk about orders and cost per purchase, not clicks.

Google and YouTube ads that catch intent

Google ads across Search, Shopping and Performance Max reach people already looking for what you sell. YouTube ads introduce your brand to new buyers, using the same videos we make for Meta.

A store that converts

We build and improve Shopify stores and websites, and design landing pages for launches, bundles and offers. That means faster pages, clearer product information and a checkout that works well on a phone. Where search matters for your category, SEO and AI search makes your product and collection pages easier for Google and AI assistants to read.

WhatsApp for orders and repeat buyers

WhatsApp marketing on the official platform: click-to-WhatsApp ads, order updates, abandoned-cart reminders and broadcasts to customers who opted in. Messages go only to people who agreed to hear from you, so your number stays in good standing.

Social media that backs up the ads

Social media management so your Instagram looks active when an ad sends someone to your profile: reels, product posts, replies to comments and content that answers common questions before they become objections.

Work from our team

Two brand commercials made by our team show the kind of D2C video we produce:

  • Wild Stone: a brand commercial for a D2C brand.
  • Shyanu Herbs: a brand commercial for a herbal products brand.

These are examples of production and storytelling, not results case studies. You can watch both, along with our other ads, on the work page.

What to expect in the first 90 days

  1. Audit and set-up. We check your tracking, ad accounts, store pages and current creatives, agree the plan and budget split with you, and fix anything that stops the platforms from seeing your sales correctly.
  2. Create and test. The first batches of creatives go live. We test hooks, formats and offers, switch off what does not work and tell you what we learn every week.
  3. Build on what works. Budget moves towards the ads and audiences that bring orders, store fixes go live, and WhatsApp flows for carts and repeat orders are in place. You get a clear monthly report and a plan for the next quarter.

Our promises: you own every account, file and video. No markup on your ad spend. A clear report every month. No lock-in after the first 3 months.

Our work

Work from our team

Commercials, product ads, UGC-style ads and films produced by our team. Tap any video to watch it in full.

Results from work by the Kalpyx team across YouTube and Instagram.See all work
How we work

Nothing goes live without your yes

Six steps every month. You approve each one before the next starts.

  1. 01Brief
  2. 02Plan
  3. 03Script & look
  4. 04Create
  5. 05Launch
  6. 06Report & grow
FAQ

Frequently asked questions

Can you make ad creatives without a studio shoot?

Yes. We do not run in-person shoots. Footage comes from creators who film your product, from your own team using a shot list we write, or from AI. We script, edit and version every ad in-house.

Do you work with Shopify stores?

Yes. We build and improve Shopify stores and product pages, set up tracking so Meta and Google see your sales correctly, and connect WhatsApp for order updates and abandoned-cart reminders.

Do you charge a percentage of our ad spend?

No. You pay a fixed package fee, and your ad spend goes directly to Meta or Google from your own ad account, with no markup from us.

How soon will we see more sales?

We cannot promise a date or a number, and nobody honestly can. The first weeks go into fixing tracking and testing creatives. We share what is working and what is not every week, so you can judge progress for yourself.

Should a D2C brand run Meta ads or Google ads?

Usually both, for different jobs. Facebook and Instagram ads create demand for products people have not heard of yet. Google Search and Shopping ads reach people already searching for your category. We suggest a split after the free audit, based on your products and margins.

Free growth audit

Get a free growth audit of your business

A 10-minute video review of your Instagram, ads and website, with 3 fixes you can make this week. Free, and yours to keep whether or not you hire us.

Get your free audit

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