<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Kalpyx blog</title><link>https://kalpyx.com/blog/</link><description>Growth guides for businesses and brands</description><item><title>Landing Page vs Website: Where Should You Send Ad Traffic? (2026)</title><link>https://kalpyx.com/blog/landing-page-vs-website/</link><guid>https://kalpyx.com/blog/landing-page-vs-website/</guid><pubDate>Tue, 27 Oct 2026 10:00:00 +0530</pubDate><description>Should your ads send people to your website or to a dedicated landing page? How each works, when to use which, and what makes a landing page convert.</description></item><item><title>Meta Ads vs Google Ads for Indian Businesses: Which to Start With (2026)</title><link>https://kalpyx.com/blog/meta-ads-vs-google-ads/</link><guid>https://kalpyx.com/blog/meta-ads-vs-google-ads/</guid><pubDate>Tue, 27 Oct 2026 10:00:00 +0530</pubDate><description>Should your business start with Meta ads or Google ads? How each platform works, what it takes to start, and a simple way to decide which comes first.</description></item><item><title>SEO vs Google Ads: Organic vs Paid Search for Indian Businesses (2026)</title><link>https://kalpyx.com/blog/seo-vs-google-ads/</link><guid>https://kalpyx.com/blog/seo-vs-google-ads/</guid><pubDate>Tue, 27 Oct 2026 10:00:00 +0530</pubDate><description>SEO or Google Ads? How organic and paid search differ on cost, speed and long-term value, and how Indian businesses can choose one or use both.</description></item><item><title>Shopify vs WooCommerce for Indian D2C Brands: Which Is Better? (2026)</title><link>https://kalpyx.com/blog/shopify-vs-woocommerce-india/</link><guid>https://kalpyx.com/blog/shopify-vs-woocommerce-india/</guid><pubDate>Tue, 27 Oct 2026 10:00:00 +0530</pubDate><description>Shopify or WooCommerce for your Indian D2C store? The real running costs, COD and payment gateways, maintenance, flexibility and which suits your stage.</description></item><item><title>UGC Ads vs AI Video Ads vs Studio Ads: Which Should You Use? (2026)</title><link>https://kalpyx.com/blog/ugc-vs-ai-video-ads/</link><guid>https://kalpyx.com/blog/ugc-vs-ai-video-ads/</guid><pubDate>Tue, 27 Oct 2026 10:00:00 +0530</pubDate><description>Compare UGC, AI video and studio ads on cost, speed, trust and product accuracy, and find the mix that suits your brand and ad budget.</description></item><item><title>WhatsApp Business App vs WhatsApp Business API: Which Do You Need? (2026)</title><link>https://kalpyx.com/blog/whatsapp-business-app-vs-api/</link><guid>https://kalpyx.com/blog/whatsapp-business-app-vs-api/</guid><pubDate>Tue, 27 Oct 2026 10:00:00 +0530</pubDate><description>The free WhatsApp Business app or the WhatsApp Business Platform (API)? What each can do, how pricing works, the opt-in rules and when to switch.</description></item><item><title>AI Video Ads for D2C Brands: What Works, What Doesn't (2026)</title><link>https://kalpyx.com/blog/ai-video-ads-for-d2c-brands/</link><guid>https://kalpyx.com/blog/ai-video-ads-for-d2c-brands/</guid><pubDate>Sun, 18 Oct 2026 10:00:00 +0530</pubDate><description>A practical guide to AI video ads for Indian D2C brands: where AI product videos and AI UGC work, where they fail, and how to test them.</description></item><item><title>Meta Ads Agency Charges in India: Retainer vs % of Ad Spend (2026)</title><link>https://kalpyx.com/blog/meta-ads-agency-charges-india/</link><guid>https://kalpyx.com/blog/meta-ads-agency-charges-india/</guid><pubDate>Sun, 18 Oct 2026 10:00:00 +0530</pubDate><description>How much do Meta ads agencies charge in India? Retainer vs percentage of ad spend, typical fee ranges, minimum ad budgets and what you should get for the money.</description></item><item><title>Social Media Marketing Cost in India (2026): Freelancer vs Agency vs In-house</title><link>https://kalpyx.com/blog/social-media-marketing-cost-india/</link><guid>https://kalpyx.com/blog/social-media-marketing-cost-india/</guid><pubDate>Sun, 18 Oct 2026 10:00:00 +0530</pubDate><description>How much does social media marketing cost in India in 2026? Monthly prices for freelancers, agencies and in-house teams, and what should be included.</description></item><item><title>UGC Video Cost in India (2026): Creator Rates, Usage Rights and Editing</title><link>https://kalpyx.com/blog/ugc-video-cost-india/</link><guid>https://kalpyx.com/blog/ugc-video-cost-india/</guid><pubDate>Sun, 18 Oct 2026 10:00:00 +0530</pubDate><description>How much does a UGC video cost in India? Typical creator rates, usage rights for ads, editing costs and how to get more ads from every video.</description></item></channel></rss>